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In a recent episode of the Studio Savvy podcast, Meagan and Colleen broke down a simple but powerful truth: your dance studio’s website should be your studio’s “emergency marketing plan.” If you’re a studio owner trying to grow enrollments, this episode is a must-listen. Life will throw surprises your way; your website should be ready for them. Listen to the entire episode here or read the summary below.
Your dance studio’s website is the foundation for all your marketing.
Most dance studio owners treat their website like an afterthought, something that doesn’t really matter. But the truth is, your website is the most important marketing piece and should be doing heavy lifting every single day. It’s key functions:
- Attract new families
- Guide people through the registration process (aka sign up!)
- Build trust with current customers
And the best part? It does all of this 24/7, even when you’re not actively marketing.
During this episode, we shared a real-life story from one of our clients. This summer, one of the studios we work with had a few chaotic months of life things (both good and bad!). The marketing took a back seat while she handled whatever was thrown her way. Because we had re-done her website a year and a half ago AND kept it updated, she continued to see enrollments during the crucial summer months. Her website was the engine that kept enrollment steady. Proving that with the right setup, your website can generate leads on autopilot.
What do you need to update regularly so that your website can work for you when you need it?
To turn your site into a true marketing tool, it needs to be updated regularly. Consider this your bare-minimum website maintenance task list. Do this, and you will be able to fall back on your website when times are busy. Here’s what matters most:
- The updated schedule
- Online registration (for free trials too!)
- Instructions on how to move through your site
- Calls to Action (buttons to the schedule or to register)
Final Thought: Your Website = Peace of Mind
You’re busy running classes, managing staff, handling parents, and being a real person at the same time. Having a website that actually works gives you peace of mind. It means that even if you pause Facebook ads or don’t post on Instagram for a week, your studio still has a way to attract and convert new students.
So if your website hasn’t been updated in a while or it doesn’t reflect how great your studio truly is, now is the time to fix that. View our website packages and schedule a discovery call today.
